INTEGRATED MARKETING COMMUNICATION SOLUTION
FOR TRAVEL AND TOURISM INDUSTRY
Grabbing customers attention is always challenging, particularly for
small and medium size travel businesses with limited marketing and
advertising budgets.
There are basically...
More
INTEGRATED MARKETING COMMUNICATION SOLUTION
FOR TRAVEL AND TOURISM INDUSTRY
Grabbing customers attention is always challenging, particularly for
small and medium size travel businesses with limited marketing and
advertising budgets.
There are basically two ways for increasing targeting traffic to the
website.
The first one, the most obvious one that does not require special
knowledge, is online advertising, including well known context adverts
or banners posting.
Smart search engine optimization is another option
allowing smaller tour operators or other inbound travel service providers
to attract more targeted traffic from Google, Yahoo and even more
from foreign search engines to company’s website.
However, the search engine optimization (SEO) requires
special knowledge and continuing attention in order to succeed in getting to the first positions of the best
known search engines.
Tourism Review marketers, being aware of the online marketing issues for travel and tourism industr
Less
