VMG Cinematic
It’s been a good year for digital marketing, from having a record setting month of March for
online video to the increased use of QR codes and mobile marketing.
The future is bright in our
fast paced industry!
With 2013 just around the...
More
VMG Cinematic
It’s been a good year for digital marketing, from having a record setting month of March for
online video to the increased use of QR codes and mobile marketing.
The future is bright in our
fast paced industry!
With 2013 just around the corner, it’s worth predicting opportunities and challenges ahead.
Here’s what we think will dominate the digital marketing sphere in 2013:
Video engagement
As video continues to grow in online ad spending and production, advertisers are beginning to
seek out more for their dollar.
The demand is shifting away from total number of video views,
to different level of engagement and brands want to know that their video is actually impacting
viewers.
This can refer to watching an ad, starting the ad, clicking on the ad, finishing the ad
within three distinct genres of online video ads: in-stream video ads (like pre-roll or post-roll),
in-banner video ads, and branded video content.
Overall engagement levels are on the rise, as brands figure
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