Dan Kennedy
Pack Your Financial Seminar With The Right Seminar Invitation
Pack Your Financial Seminar with the Right Invitation
Match your message to your market
The first issue is how to match your financial seminar message to your target market.
It s a...
More
Dan Kennedy
Pack Your Financial Seminar With The Right Seminar Invitation
Pack Your Financial Seminar with the Right Invitation
Match your message to your market
The first issue is how to match your financial seminar message to your target market.
It s a simple
idea that many professionals skip, assuming they know their audience.
For example, let s assume
you want to market a financial seminar to people age 60 and over.
To develop a winning financial
seminar invitation, you need to know how these people think.
You cannot assume that your market
thinks like you do.
If you re 40 years old, you probably want to know about opportunities to make
money.
But people over 60 (in most cases) are not motivated to make more money.
They care about
preserving capital and their biggest fear is losing principal (their "hot button").
So is it any wonder that
your opportunity-oriented seminar titled, "How to Triple Your Money with Stocks," doesn t get much of
a response?
What does your audience
Less