Pack Your Financial Seminar With The Right Seminar Invitation

Dan Kennedy Pack Your Financial Seminar With The Right Seminar Invitation Pack Your Financial Seminar with the Right Invitation Match your message to your market The first issue is how to match your financial seminar message to your target market. It s a... More

Dan Kennedy Pack Your Financial Seminar With The Right Seminar Invitation Pack Your Financial Seminar with the Right Invitation Match your message to your market The first issue is how to match your financial seminar message to your target market. It s a simple idea that many professionals skip, assuming they know their audience. For example, let s assume you want to market a financial seminar to people age 60 and over. To develop a winning financial seminar invitation, you need to know how these people think. You cannot assume that your market thinks like you do. If you re 40 years old, you probably want to know about opportunities to make money. But people over 60 (in most cases) are not motivated to make more money. They care about preserving capital and their biggest fear is losing principal (their "hot button"). So is it any wonder that your opportunity-oriented seminar titled, "How to Triple Your Money with Stocks," doesn t get much of a response? What does your audience Less