The Do’s and DON’TS of Email Marketing

The Do’s and DON’TS of Email Marketing Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the... More

The Do’s and DON’TS of Email Marketing Build a Profitable Email List with These Dos and Don’ts Your in-house email list plays a crucial role in the ongoing, sustainable success of your email marketing program. Obviously the more names on your list, the higher your email marketing ROI for each campaign, right? Wrong. The only names that matter are the quality ones because they are the ones who will respond, keeping both your email deliverability rate and your ROI higher. In the numbers-driven email marketing industry, we sometimes lose sight of the importance of quality over quantity when building an in-house email list. We must remember the value of a list is more important than the size of a list. A smaller list that is more engaged and more profitable has far more value than a bigger list that’s disinterested. It seems counter-intuitive to focus on quality, not quantity, but that’s where the ROI lies. To help you stay focused on the names that matter to your ROI, below are sev Less