History of the SWOT analysis

History of the SWOT analysis This material is copyright but may be used for non commercial purposes. Please keep the © RapidBI History of the SWOT Analysis In recent years I have become rather obsessed with the history and origins of the SWOT, along with... More

History of the SWOT analysis This material is copyright but may be used for non commercial purposes. Please keep the © RapidBI History of the SWOT Analysis In recent years I have become rather obsessed with the history and origins of the SWOT, along with PESTLE & SMART. As the months have gone on I have identified much of the history of SWOT analysis and found may sites which appear to have credible sources – however when one ‘delves deeper’ often the data is clouded, indeed whenever I read of a source I attempted to buy the original book – so have amassed a large collection of old management books. For example, on the site www. provenmodels. com (link now dead 30/10/11) it is claimed that “The SWOT framework was first described in detail in the late 1960?s by Edmund P. Learned, C. Roland Christiansen, Kenneth Andrews, and William D. Guth in Business Policy, Text and Cases (Irwin, 1969). ” However the book I have of the same name and authors – 1965 fourth printing 1967 does not l Less