SWOT and PPCO
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RapidBI
What is PPCO? & its relationship to SWOT analysis
We all know what the letters in SWOT analysis stand for, but what about PPCO? they are:...
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SWOT and PPCO
This material is copyright but may be used for non commercial purposes.
Please keep the ©
RapidBI
What is PPCO? & its relationship to SWOT analysis
We all know what the letters in SWOT analysis stand for, but what about PPCO? they are:
Pluses, Potential, Concerns (Fears) & Overcomes Concerns (or Options/ Opportunities)
Recently on twitter, having posted a tweet about SWOT, I was asked about PPCO.
I had heard
of it but had not done much research on it, or its applications or history.
A simple Internet search will bring up a wide variety of options for this model.
It is one of the
attempts to find a more positive approach to the development of solutions.
the most common
form for this is “PPC – Pluses Potential Concerns”
So when is PPCo best used?
When reviewing ideas or during creative thinking activities, using a SWOT can be taken to be
an overly negative approach, so many now look at reviewing creative ideas with a different
perspective.
PPCO is one such approach.
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