What is in store marketing all about?
Marketing is the activity carried out to promote the business and to drive attention of
the customers to the product or the service.
There are different types of marketing
tactics in the market according to the pattern...
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What is in store marketing all about?
Marketing is the activity carried out to promote the business and to drive attention of
the customers to the product or the service.
There are different types of marketing
tactics in the market according to the pattern and requirement of the business.
In store
marketing is one such marketing activity.
As the name suggest, In Store Marketing is mainly performed within a store.
It includes
techniques like merchandising, displays, sampling, media advertising promotions, and
coupons as well.
This process also involves driving traffic to the store to sell goods.
The in store marketing executives have some certain jobs to perform to promote the
business and to drive traffic to the shop to make more purchases.
They play a vital role
in the overall augmentation of the business.
The job of in store marketing executives
includes but not limited to:
• Sales promotion
• Product demonstration
• Customer care
• Product sample collection
• Making customer
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