Creating a Product Catalog on Pinterest
Visit www.
MyPinterestMarketing.
com for more information
Etsy and a number of others have truly created an effective brand extension with their
Pinterest pages.
In addition to creating a good brand experience that...
More
Creating a Product Catalog on Pinterest
Visit www.
MyPinterestMarketing.
com for more information
Etsy and a number of others have truly created an effective brand extension with their
Pinterest pages.
In addition to creating a good brand experience that can be shared, they
have also created an effective showcase for their products.
Essentially, this product
catalog is an image-rich shopping experience for the millions of women who are the Etsy
target demographic.
In fact, given that a large part of the Pinterest value proposition is
an online shopping experience, they deliver a content-rich experience that is driving a
large number of sales.
So, how do you learn from their best practices? More importantly,
how do you move past their example to create an even more effective product showcase
on Pinterest?
To begin, realize that just like the old Sears catalog that came in the mail years ago, and
just like the countless Pottery Barn and Front Gate catalogs that litter my mail every
w
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