Click here for a definition of marketing; ways to analyze market
opportunities, plan a marketing program, launch new products or
services, and put your marketing program into action; and the
nature of direct marketing and relationship marketing.
Click here...
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Click here for a definition of marketing; ways to analyze market
opportunities, plan a marketing program, launch new products or
services, and put your marketing program into action; and the
nature of direct marketing and relationship marketing.
Click here to discover the steps for conducting market research.
Click here for tips on building a marketing orientation in your
group or firm, selecting the right marketing-communications
mix, creating effective advertising, designing powerful sales
promotions, launching a potent online marketing effort, and
evaluating your group s or firm s sales representatives.
Click here for forms and worksheets that help you calculate the
lifetime value of a customer, perform a SWOT or breakeven
analysis, fill out a product profile, and create a marketing plan.
Click here to see how far you ve come in learning about
marketing and ways to improve it in your work group or firm.
If you d like to dig more deeply into this topic, click here for an
annotat
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