Five Questions To Ask Before You Approve Your Next Brand Name
1) Does the name break any rules?
If it doesn t, try again.
Last year, 305,000 trademark registration applications were filed in the U.
S.
With all
that clutter, just fitting in won t work.
If...
More
Five Questions To Ask Before You Approve Your Next Brand Name
1) Does the name break any rules?
If it doesn t, try again.
Last year, 305,000 trademark registration applications were filed in the U.
S.
With all
that clutter, just fitting in won t work.
If you don t want to get lost in the mix, you have to look different,
sound different – your brand naming strategy has to help you stand out, get attention, generate interest,
and tell a new story.
Your brand name has to offer a different message that s unexpected and relevant to
your customer.
2) Will it make your competitors grimace?
Since a registered brand name is the one thing your competitors can t take away from you, it needs to
make them wince every time they see it.
If you think they ll just shrug it off or create something better,
take it off the list.
3) Does the name make a promise or tell a story?
If it doesn t, don t approve it.
Great brand names are like small poems.
All the components of the name –
every letter, w
Less
