THE SECRETS OF SUCCESSFUL MAIL ORDER ADS
Regardless of how you look at it, the most important aspect of
any successful mail order business is its advertising.
In fact,
mail order success is wholly dependent, and even predicated upon
good advertising....
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THE SECRETS OF SUCCESSFUL MAIL ORDER ADS
Regardless of how you look at it, the most important aspect of
any successful mail order business is its advertising.
In fact,
mail order success is wholly dependent, and even predicated upon
good advertising.
First of all, you ve got to have a dynamic, spectacular ad that
attracts the eye and grabs the interest of the people you re
trying to sell to.
Thus, unless your ad really "jumps out" at the
reader, your sales won t live up to expectations, and your ad
money will be wasted.
The eye-catching appeal of your ad must start with the headline.
Use the headline to very quickly create a picture in the minds of
the reader--a vision of all their problems being solved, and
attainment of the kind of happiness they seek.
If your headline
fails to catch the attention of your prospect, you cannot hope to
capture him with the remaining of the ad, because it will go
unread! So in writing your advertisement for just a little while,
so you must quickly
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