DO S AND DON TS OF WRITING CLASSIFIED ADS
DO WRITE OUT ALL DETAILS in your ad offer.
Read it, edit it,
and re-write it for a shorter, money saving effective ad.
"Think small".
DO FOLLOW ALL THE RULES when writing your classified ad.
Use
these ideas....
More
DO S AND DON TS OF WRITING CLASSIFIED ADS
DO WRITE OUT ALL DETAILS in your ad offer.
Read it, edit it,
and re-write it for a shorter, money saving effective ad.
"Think small".
DO FOLLOW ALL THE RULES when writing your classified ad.
Use
these ideas.
Attention Interest Desire Action
DO USE A NAME with each classified ad including your envelopes.
DO NOT CHARGE for sales letters or circulars.
DO BE HONEST with all your classified ad claims.
DO IDENTIFY your product.
DO WRITE YOUR CLASSIFIED AD simple, clear and direct.
DO USE WORDS EVERYONE KNOWS and everyone will understand what
your are saying.
DO USE A WORD that will benefit a reader.
DO NOT OVERPRICE your product.
DO ADVERTISE FREQUENTLY.
Constant exposure creates a familiar
offer with better response.
DO OFFER A MONEY BACK GUARANTEE in your classified ad,
salesletter or circular if possible.
An excellent sales
technique!
DO TEST YOUR AD in 2 or 3 smaller, low cost publications.
Record results.
Code each ad.
DO REA
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