BREAKING NEWS! Mike And Ike Head For Gay Divorce!
Mike and Ike might have been a popular candy years ago, but the brand is in need of
a facelift.
Enter the Elevator Group, an ad agency that has chosen a pretty
progressive tactic for getting young people to...
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BREAKING NEWS! Mike And Ike Head For Gay Divorce!
Mike and Ike might have been a popular candy years ago, but the brand is in need of
a facelift.
Enter the Elevator Group, an ad agency that has chosen a pretty
progressive tactic for getting young people to care about the candy again: gay
divorce.
That?s right folks, Mike and Ike are heading for splitsville, so Mike can work on
his music and Ike can work on his art.
This separation is realized through new
packaging, which has logos with either ?Mike? or ?Ike? scrubbed out reports the New
York Times.
The Times also reports that billboards with the scrubbed-out names will
begin appearing in July, including an animated billboard in Times Square.
The full ramifications of the split is really evident online, especially on
Facebook, YouTube and Tumblr.
On April 10, Ike posted on Tumblr:
I know it?s hard to believe, but yes ? Mike and I split.
It is what it is.
We just
couldn?t agree on stuff anymore.
Some call it creative differences
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