Article Title: Marsha Kent-The Thorough Professional.
Article Body:
Marsha Kent, the one of the marketing wizards and pioneers of DRTV has been a
strong advocator of the medium since the 1980s, and has sold products from every
genre imaginable- Cosmetics,...
More
Article Title: Marsha Kent-The Thorough Professional.
Article Body:
Marsha Kent, the one of the marketing wizards and pioneers of DRTV has been a
strong advocator of the medium since the 1980s, and has sold products from every
genre imaginable- Cosmetics, Personal Care, Fitness and Houseware, you name it, all
of them have been touched, in some way or the other by her expert hands.
Especially in
the Fitness segment, all her products were runaway hits; the Ab Coach, the Abflex
Fitness System, the Bun & Thigh Sculptor and Micro Buddy, all of these were launched
under her watchful care.
The market was starved of products that were consistent in
quantity and were honest to their promise, therefore Marsha Kent’s products made
customers line up for more and more.
Her skill in reading the markets was so profound
that all her products started grossing millions of dollars in sales within weeks of their
launch.
This was the case for all her products in the United States.
Even in India, all
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