Why Do We Look for Data in the Museum? In Art Project 2023, João Enxuto and Erica Love imagine the future of the Google Art Project, the search giant’s effort to reproduce images from the world’s top museums as it develops over the next decade. The...
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Why Do We Look for Data in the Museum? In Art Project 2023, João Enxuto and Erica Love imagine the future of the Google Art Project, the search giant’s effort to reproduce images from the world’s top museums as it develops over the next decade. The multimedia performance 01/13 documents the slow erosion of the museum under the logic of corporate interests and the breathless adoption of digital innovation by none other than Google, whose stated goal is to “organize the world’s information and make it universally accessible and useful.” Google purchases the Whitney Museum’s Breuer building and repurposes it as an “immersive” and “interactive” physical interface for the Art Mike Pepi Project, where patrons have access to high- Is a Museum a resolution images of the original works of art. Each room is curated based on algorithms that crawl the user’s profile to predict optimal Database?: artworks. Art history PhDs leave the academy to work as handsomely paid human docents, Institutional gu
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