Business Models of Green Care in the Netherlands

1 Business models of Green Care in the Netherlands Special session on Care Farming VII International PENSA Conference, Sao Paulo, Brazil, 2009 H. P. A. Eweg1 and J. Hassink2 1. Reason and outline Sao Paulo has a large and well-developed agricultural... More

1 Business models of Green Care in the Netherlands Special session on Care Farming VII International PENSA Conference, Sao Paulo, Brazil, 2009 H. P. A. Eweg1 and J. Hassink2 1. Reason and outline Sao Paulo has a large and well-developed agricultural sector. The University of Sao Paulo assumes that the agricultural sector around the city can contribute to care and well-being of the urban population by developing the concept of Care Farming (‘green care’). This can be a strategy for farms around Sao Paulo to strengthen their economic position. In the Netherlands, green care developed very fast during the last decennium. The Dutch foundation for innovations in the agricultural sector, TransForum, was asked to explore the possibilities to organize a connection between Brazilian and Dutch partners to draw up a plan for this. In the Netherlands, the agricultural sector contributes to the solution of problems in Dutch cities by providing care for different client groups. . In this pa Less