VIPERA Expands Brand Presence into Oman

For immediate release. . . for immediate release. . . VIPERA Expands Brand Presence into Oman Dubai - March 18, 2012: VIPERA COSMETICS, the award-winning European cosmetics brand, announced today that it has expanded its operations into the Sultanate of... More

For immediate release. . . for immediate release. . . VIPERA Expands Brand Presence into Oman Dubai - March 18, 2012: VIPERA COSMETICS, the award-winning European cosmetics brand, announced today that it has expanded its operations into the Sultanate of Oman by entering into a partnership with Future Brands Investments, LLC. In its initial phase, the agreement will see eight VIPERA COSMETICS kiosks opening in Oman’s major cities, including Muscat, Sohar, Nizwa and Salalah. “It is very rare to find a brand that can offer the overall combination that VIPERA COSMETICS has developed for Arab women,” said Harith Al-Brashdi from Future Brands. “Our partnership will bring VIPERA’s trendy beauty products to Oman, along with VIPERA’s exciting retail strategy and competitive pricing model. ” VIPERA sells its products through high-end kiosks located in high-traffic areas within major malls and shopping areas. This strategy, which has proved very successful in the UAE, delivers high brand vis Less