Graphic Design Goes Scientific
1888 PressRelease - The art of design can benefit from the application of science. The key is to know why and
how designers should mathematically analyse visual context to improve their art and therefore their final
product....
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Graphic Design Goes Scientific
1888 PressRelease - The art of design can benefit from the application of science. The key is to know why and
how designers should mathematically analyse visual context to improve their art and therefore their final
product. The new application Contextool makes it simple and easy.
Usually designers focus on the good-looking side of design. They know the look of an eye-catching visual
message that will resonate with viewers. This is a gut instinct based on talent and experience. They gain a good
sense of what type of design and which colors are trending through practice - more and more practice - and
research. But sometimes they have to be particularly scientific researching visual context, more specifically colors.
Here is a list of cases where visual distinctiveness is of great importance to any design:
Store shelves - Color distinctiveness is one of the key factors when designing a package to stand out on store
shelves. The higher end more popular brand
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