Study At Ulster | Email Policy (DRAFT) | Updated 11 June 2015 Overview Email is one of the most versatile, long lasting and effective marketing tools at our disposal. It is a means of reaching directly to prospective students wherever they are and to their...
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Study At Ulster | Email Policy (DRAFT) | Updated 11 June 2015 Overview Email is one of the most versatile, long lasting and effective marketing tools at our disposal. It is a means of reaching directly to prospective students wherever they are and to their personal email addresses. It therefore has to be used wisely and responsibly. Content Email Design All new templates must be designed responsively. Analytics show that around 60% of our audiences open our emails on a smartphone. It's imperative that our emails are designed responsively. Colours and fonts have been chosen carefully per Profile to ensure brand fidelity and accessibility (plenty of contrast between font-colour and background-colour). These should not be altered. Subject Lines Subject lines must be succinct and descriptive (this may be a relevant call-to-action). It shouldn’t contain our name. Care should be taken not to use terms filtered by spam checkers. Email Text The recommended format is: • Heading: Main purpose of
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