Study At Ulster | Social Media Policy (DRAFT) | Updated 11 June 2015 Overview Social media is one of the most versatile, relevant and effective marketing tools at our disposal. It must therefore be process-driven, responsive and regulated. Currently,...
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Study At Ulster | Social Media Policy (DRAFT) | Updated 11 June 2015 Overview Social media is one of the most versatile, relevant and effective marketing tools at our disposal. It must therefore be process-driven, responsive and regulated. Currently, Employability and Marketing operates the following social media channels: Facebook, Twitter, Instagram, Pinterest, YouTube, Spotify, Snapchat and Periscope. Content Editorial Planning and Production • An editorial planning meeting should happen each week following the marketing team meeting to determine. • Topics will be identified based on University events, content themes and the different student recruitment cycles, then scheduled into the Study At Ulster editorial planner (the Study At Ulster Google Calendar). • Posts will then be created and scheduled in native tools such as Facebook, Twitter, YouTube, Instagram, Pinterest and Snapchat, and in third-party tools such as Buffer or Hootsuite. • Content will be split between creation (60%
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