European Cities Marketing powered by Event Impact Calculator HOW MUCH ARE EVENTS WORTH TO YOUR DESTINATION? Knowledge is power. This applies to destination organisations and CVBs seeking to understand the economic importance of events to their destinations....
More
European Cities Marketing powered by Event Impact Calculator HOW MUCH ARE EVENTS WORTH TO YOUR DESTINATION? Knowledge is power. This applies to destination organisations and CVBs seeking to understand the economic importance of events to their destinations. By knowing the value of events sold by the destination organisation, industry stakeholders are empowered to make a strong case for continued destination marketing. Indeed, the case for destination marketing can hinge on an appreciation of the economic value of key events sold by CONFERENCES, AMATEUR & destination organisations. FESTIVALS & MEETINGS PROFESSIONAL CULTURAL EVENTS & TRADE SHOWS SPORTS EVENTS The European Cities Marketing Event Impact Calculator measures the economic value of an event and calculates its return on investment to local taxes. Armed with this information, destination organisations and CVBs are “We started working with the Event Impact Calculator in 2012. We use better prepared to make the case to policymaker
Less
