MSM15 201704 E1 CF Inti Yaku The King On High End Ceramics

C E N T R U M C A T O L I C A G R A D U A T E B U S I N E S S S C H O O L MSM15-201704-E1-CF REV: MARCH 1 0 , 2 0 1 7 PERCY MARQUINA FERNANDO D’ALESSIO HEBERT. P. ROMERO JAIME LUIS ROMMEL P. MALPARTIDA SAUL BALCAZAR Inti Yaku: The King On High End... More

C E N T R U M C A T O L I C A G R A D U A T E B U S I N E S S S C H O O L MSM15-201704-E1-CF REV: MARCH 1 0 , 2 0 1 7 PERCY MARQUINA FERNANDO D’ALESSIO HEBERT. P. ROMERO JAIME LUIS ROMMEL P. MALPARTIDA SAUL BALCAZAR Inti Yaku: The King On High End Ceramics “After several years of success, finally our big opportunity with one of the biggest pottery retailers in the US, this will be the best year for Inti Yaku” — Enrique Rodriguez, May, 2014 In October 2014, Enrique Rodriguez, the CEO of Inti Yaku S.A., and her wife Patricia Ramirez (co-founder of the company), were having a big argue, on this year, they not only lost their best client, Jonathan Adler, but also their newly obtained “big fish”, Pottery Barn. With most of their assets invested on raw materials for production and no new clients to use them, they were losing money because the production was not increasing; consequently, the firm was analyzing their options to revert this situation. Inti Yaku, as a leading compan Less