Establishing a powerful brand presence regionally is tough enough. Establishing it nationally is exponentially harder. Keeping it vibrant over time? Harder still. Those of us in the business of branding and marketing benefit by watching what admired...
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Establishing a powerful brand presence regionally is tough enough. Establishing it nationally is exponentially harder. Keeping it vibrant over time? Harder still. Those of us in the business of branding and marketing benefit by watching what admired companies—including competitors—are doing. It’s a valuable part of keeping on top of our game. This study identifies some brands you may not have noticed or thought much about. But your expert peers have noticed them, and they think these brands matter. Here are 25 powerful brands you may want to pay some attention to in order to borrow from, or expand on, their playbook.
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