Vol.
2010, 3(3)
The Permissibility of Exclusive Transactions:
Few Remarks in the Context of Exercising Media Rights
by
Jarosław Sroczyński*
CONTENTS
I.
Introduction
II.
Background – the case of Canal+/PZPN
1.
Exclusivity agreements
2.
The...
More
Vol.
2010, 3(3)
The Permissibility of Exclusive Transactions:
Few Remarks in the Context of Exercising Media Rights
by
Jarosław Sroczyński*
CONTENTS
I.
Introduction
II.
Background – the case of Canal+/PZPN
1.
Exclusivity agreements
2.
The challenged practice
3.
Key conclusions of the President of the Office of Competition and
Consumer Protection
III.
Assessment of exclusive media rights transactions
1.
A sports event as a subject of rights
2.
The issue of intellectual property
3.
Analysis of the economic impact on the market
4.
Acceptable exclusivity period
5.
Other market restrictions
IV.
Summary
Abstract
This article discusses issues associated with exclusive rights to broadcast television
coverage of sports events, in light of a decision of the President of the Office
of Competition and Consumer Protection (hereafter, the UOKiK President)
relating to a long-term licence agreement between the Polish Football Association
(hereafter, PZ
Less
