Seek4Media
and
Persuasion
in
the
Digital
Age
Computers
weren’t
initially
created
to
persuade,
they
were
built
for
handling
data
–
calculating,
storing,
and
retrieving.
But
as...
More
Seek4Media
and
Persuasion
in
the
Digital
Age
Computers
weren’t
initially
created
to
persuade,
they
were
built
for
handling
data
–
calculating,
storing,
and
retrieving.
But
as
computers
have
migrated
from
research
labs
onto
desktops
and
into
everyday
life,
they
have
become
more
persuasive
by
design.
Today
computers
are
taking
on
a
variety
of
roles
as
persuaders,
including
roles
of
influence
that
traditionally
were
filled
by
teachers,
coaches,
clergy,
therapists,
doctors,
and
salespeople,
among
others.
We
have
entered
an
era
of
persuasive
technology,
of
interactive
computing
systems
designed
to
change
people’s
attitudes
and
behaviours.
Persuasion
and
Digital
Media
on
the
Web
Less
