Anti- counterfeit Solutions: A Smarter Way To Maintain Brand Identity
Using modern techniques, a number of duplicate products are being supplied in the market.
It is certainly not a domestic scenario; in fact, it is viable all over the globe.
Most of the...
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Anti- counterfeit Solutions: A Smarter Way To Maintain Brand Identity
Using modern techniques, a number of duplicate products are being supplied in the market.
It is certainly not a domestic scenario; in fact, it is viable all over the globe.
Most of the
time, brands get disappeared from the market even after a great launch and a long
presence.
There was washing powder on the Indian market, which was quite popular as well, and their
owners too were making bagsful of profits from it.
About a decade after, another low quality
brand stepped into the competition, which had a same logo, but with a difference, it had a
spelling mistake, and this low quality brand, affected the original brand’s reputation.
As a
result, the former went disappeared from the market, and other big competitors (foreign
players) took over the reign and created their monopoly.
Well, it is a story, which took place about twenty years back.
If it would have happened in
today’s high-tech generation, some anti- c
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