Guidelines and artwork This PDF gives you all the tools you need to apply the Unilever identity – from using the logo to writing in a tone of voice that conveys vitality. The guidelines give a simple set of rules to ensure consistency of look and feel...
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Guidelines and artwork This PDF gives you all the tools you need to apply the Unilever identity – from using the logo to writing in a tone of voice that conveys vitality. The guidelines give a simple set of rules to ensure consistency of look and feel across the whole of Unilever. However, they also allow freedom for individual creativity. The main thing to remember is that everything you create should get across the idea of vitality. So keep things fresh, lively and full of energy.
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