Stuart Fuller from the Theballisround.
co.
uk blog takes a further look at the silly world of Shirt
sponsorship.
"Is it any wonder that we are still seeing silly transfer deals going through, with sums changing
hands more than the total GDP in some...
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Stuart Fuller from the Theballisround.
co.
uk blog takes a further look at the silly world of Shirt
sponsorship.
"Is it any wonder that we are still seeing silly transfer deals going through, with sums changing
hands more than the total GDP in some countries when cash is flowing into the game in other
areas.
We recently looked at commercial deals in general in this very programme but we now
want to look at Shirt Sponsorship again after World Soccer Magazine published its findings.
As of the start of 2010/11 season, the traditional Top 4 in the English Premier League will be
earning close to £58m PER ANNUM just for selling the space on their shirts.
Leading the silly
money stakes are surprisingly in times of banking crisis, a bank.
Not just any old bank but one
that has run into major issues with the sub-prime market in the US.
Step forward Standard
Chartered Bank who are taking over the shirt sponsorship from Carlsberg at Anfield.
They feel
that an investment
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