Period 4: Course N°5 Course title Level Teaching language(s) The power of persuasion: Hitting the target M1 English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group...
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Period 4: Course N°5 Course title Level Teaching language(s) The power of persuasion: Hitting the target M1 English Contact hours Self-learning hours (no contact) Number of Total learner Off-line Online ECTS credits hours Face-to-face Online Group Individual Group Individual 5 90 30 General Objectives and brief description of the module • The aim of this module is to better understand the targeting practiced nowadays considering the global situation. It helps identifying the tactics used by the companies today to reach their audiences and the new business models taking place. Link/Aligment with Programme Learning Objectives Course Intended Learning Outcomes (CILO): Knowledge / skills + generic skills and behavioural aptitudes CILO 1: Understand the principles of targeting in marketing CILO 2: Integrate knowledge in nowadays practices CILO 3: Understand the impact on both companies and consumers CILO 4: Identify potential business opportunities Pre-requisites necessary to follow this co
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