TBS International Winter School Competitive Intelligence / CI Syllabus 2024 Lecturer: Christophe STALLA-BOURDILLON Format: In-person; TBS Education Paris Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is...
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TBS International Winter School Competitive Intelligence / CI Syllabus 2024 Lecturer: Christophe STALLA-BOURDILLON Format: In-person; TBS Education Paris Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is appropriate for 4th year undergraduate level or graduate level students Evaluation: 50% Individual exam 50% Group Presentation Students will be required to make group lectures in the form of slideshows (7 slides / 15 minutes) or videos (from 7 to 12 minutes) during the whole session (one briefing per student). FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE In business strictly speaking, CI (Competitive Intelligence) is the action of defining, gathering, analyzing, and distributing intelligence about products, customers, competitors, and any aspect of the environment needed to support executives and managers makin
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