SOCIAL MEDIA Lecturer: Prof Fela Hughes Bsc APMP CTM ECTS credits: 6 Total Hours: 45 including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: Participation in class...
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SOCIAL MEDIA Lecturer: Prof Fela Hughes Bsc APMP CTM ECTS credits: 6 Total Hours: 45 including 25 contact hours Pre-requisites: This course is appropriate for undergraduate students with background knowledge in Business. Evaluation: Participation in class (by completing class assignments and actively participating in the class discussions) – 30% Group Project (case presentations) – 40% Successful completion of the Hootsuite Certification Course – 10% Final Exam – 20% FINAL COURSE GRADE: 16/20 - 20/20 (Excellent) A 14/20 - 15/20 (Very Good) B 12/20 - 13/20 (Good) C 10/20 – 11/20 (Satisfactory) D < 10/20 (Fail) F AIMS OF THE COURSE The emergence of social platforms has changed not only the way people relate to each other but also the way companies engage, present and deliver their products and services to customers. In this course students will develop skills and competencies to use social media to successfully achieve objective business goals. The course is aimed at students tha
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