TBS International Summer School Neuromarketing Syllabus 2024 Lecturer: TBC Format: In-person; TBS Toulouse Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is for undergraduate students with interests in...
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TBS International Summer School Neuromarketing Syllabus 2024 Lecturer: TBC Format: In-person; TBS Toulouse Campus ECTS credits: 7 Total Hours: 30 in-class contact hours Pre-requisites: This course is for undergraduate students with interests in implementations in business of human-behavior knowledge. Evaluation: Class participation: 15% Individual in-class assignments: 50% Final team project: 15% Final Exam: 20% FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE Understand the importance of the neuro-scientific knowledge in business. SKILLS AND LEARNING OUTCOMES • Learn some of the mechanism of the brain and mind. • Learn different models of the brain and behavior to design and evaluate marketing initiatives • Learn some of the latest technologies of neuromarketing of market research purposes. • Discuss and solve real cases • Collaborative learning • Develop
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