TBS Online Winter School Syllabus 2021 Advanced Digital Marketing Lecturer: (Gilles Nakhlé - International Lecturer & Brand Consultant, French, TBS Visiting Lecturer, France) Format: Online ECTS credits: 6 Pre-requisites: This course is appropriate for...
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TBS Online Winter School Syllabus 2021 Advanced Digital Marketing Lecturer: (Gilles Nakhlé - International Lecturer & Brand Consultant, French, TBS Visiting Lecturer, France) Format: Online ECTS credits: 6 Pre-requisites: This course is appropriate for Master or last year undergraduate level students with Basics in Digital Marketing or a first experience in Digital Marketing. Evaluation: • Lab Search Online - Online research, analysis, application - 20% • Final team project - Research, analysis, evaluation, and recommendation of a real case study - 40% • Final exam - Multiple Choice Quiz - 40% FINAL COURSE GRADE: 16 - 20/20 (Excellent) A 14 - 15/20 (Very Good) B 12 - 13/20 (Good) C 11 – 11,99/20 (Satisfactory) D 10 – 10,99/20 (Pass) E < 10/20 (Fail) F AIMS OF THE COURSE • Learn about the differences between traditional marketing strategy and digital marketing strategy • Understand how and why to use digital marketing strategy for multiple objectives in line with the business strategy •
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