UMG Universal Music Group is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual...
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UMG Universal Music Group is an American global music corporation that is a subsidiary of the French media conglomerate Vivendi. UMG own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries worldwide. UMG are on par with Sony Music and Warner Music Group, these are the world's biggest record labels. UMG's main aim is to 'Identify and develop recording artists and songwriters, produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world'. As a company, UMG have a wide variety of artists, all of which are not only hugely successful, but also represent different genres of music, which indicates the diversity within UMG and gives a wider appeal to different audiences. The list of artists includes world-renowned dance artists such as Avicii and Martin Garrix - whom create music that links to the brief, therefore
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