Companies are cracking the code for repeat customers. Are you? zinrelo.com/companies-are-cracking-the-code-for-repeat-customers-are-you.html Reny Punnoose August 14, 2018 For any business the key question is profitability. This comes from deciding where to...
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Companies are cracking the code for repeat customers. Are you? zinrelo.com/companies-are-cracking-the-code-for-repeat-customers-are-you.html Reny Punnoose August 14, 2018 For any business the key question is profitability. This comes from deciding where to focus on. Most businesses are so busy strategizing and targeting new customers, that they forget the potential in store from their existing repeat customers. Research by Adobe shows that average revenue per visit increases exponentially with each repeat visit and repeat customers already account for significant chunks of revenue for online businesses worldwide (41 percent of total online revenue in the U.S.- even though only 8 percent of U.S. customers are repeat customers). Another interesting statistics from Marketing Metrics states that the probability of making a repeat customer buy a product are between 60-70 percent, whereas the chances a new customer will buy your product ranges between 5-20 percent. Thus, highlighting the mas
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