The purpose of this study is to find out and compare the factors effective in brand preferences of the students of Ondokuz Mayıs University Yaşar Doğu Faculty of Sport Sciences in Turkey and Instituto Politecnico da Guarda Faculty of Sports in Portugal in...
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The purpose of this study is to find out and compare the factors effective in brand preferences of the students of Ondokuz Mayıs University Yaşar Doğu Faculty of Sport Sciences in Turkey and Instituto Politecnico da Guarda Faculty of Sports in Portugal in terms of sports products. 266 students (170 male, 96 female) attending sports faculties in Turkey and Portugal participated in this study. A questionnaire about the sports products preferences developed by Tozoğlu (2009) was used in order to find out the brand preferences of students. Student t-test was used to determine whether there is a significant difference between sport faculty students in Portugal and in Turkey. Chi square analysis was used to find out whether the students’ reasons for preferring a brand differed in terms of the schools, they were attending. Differences were found between the factors that affected the brand preferences of the students of Ondokuz Mayıs University (OMU) Yaşar Doğu Faculty of Sport Sciences and In
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