The purpose of this study is to investigate the relationship between sports product consumers' individual innovativeness and shopping behavior patterns. The survey also has found that sports consumers are more likely to be concerned about their age, gender,...
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The purpose of this study is to investigate the relationship between sports product consumers' individual innovativeness and shopping behavior patterns. The survey also has found that sports consumers are more likely to be concerned about their age, gender, marital status, education level, occupational status, whether they regularly play sports, whether they prefer to do other activities instead of sports, what they pay attention to in sports activities, monthly shopping spending, whether there are any significant differences in personal information, such as whether they use imitations of branded products in sporting goods. A total of 585 sports product consumers, 346 men, and 239 women, voluntarily participated in the research conducted in the provinces and districts of Muğla (Ortaca, Köyceğiz, Dalaman). In order to collect data in the survey, a questionnaire consisting of five sections was used. In the first part of the questionnaire, demographic characteristics form 11 questions pre
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