As it is known, economical products are divided into two main components (goods/services). The developing technology has restructured its geographical position. The storage capability of sporting products makes it necessary to define the concept of "visual...
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As it is known, economical products are divided into two main components (goods/services). The developing technology has restructured its geographical position. The storage capability of sporting products makes it necessary to define the concept of "visual product". In our study, the general scanning model, which is one of the descriptive research methods, is used (Karasar 2009). In the frame of this descriptive scanning method, a theoretical-analytical method has been used focusing on writing the relevant field. Descriptive studies are usually carried out to enlighten a given situation, to make assessments in line with standards, and to reveal relationships between events (Çepni, 2007). The concept is an abstract design that covers common features of objects and events and collects under a common name. A concept thus becomes a general and abstract representation of an object, state or phenomenon. The concepts are divided into a priori and posterior. The part to be studied in the study
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