COPERATE DESIGN LOGOS
Mercedes Benz, Nike and McDonalds are some of the most successful logos.
Logos are virtual because they create recall and recognition; product identification
and brand loyalty which eventually increases sales and profitability....
More
COPERATE DESIGN LOGOS
Mercedes Benz, Nike and McDonalds are some of the most successful logos.
Logos are virtual because they create recall and recognition; product identification
and brand loyalty which eventually increases sales and profitability. However, to
portray these, the logo should be well designed in that it should possess the six
elements of a good logo. These are memorability, simplicity, adaptability,
timeliness, usability and appealing. A great strong, unique and well thought logo
encompasses the message the brand being communicated to the consumer. But
what exactly is a logo? It is a name, symbol or a graphic mark that is used by
companies to promote mass recognition.
Corporate logo design process
You should first analyze your concept, values, target consumer and the product
offered. The design agency and marketing department should work together. The
process begins with concept formulation, doing a primary design, coming up with
a final logo concept and lastly coming u
Less