The Radio Agency Now Accepting Clients for Remnant Radio Advertising
The Radio Agency has access to America’s lowest-priced, remnant radio advertising rates.
Direct marketers and national brands seeking to leverage their buying power can tap into...
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The Radio Agency Now Accepting Clients for Remnant Radio Advertising
The Radio Agency has access to America’s lowest-priced, remnant radio advertising rates.
Direct marketers and national brands seeking to leverage their buying power can tap into
broadcasting’s most affordable and targetable mass advertising medium through The Radio
Agency.
“Air time is a perishable commodity,” observes Mark Lipsky, president and CEO of The Radio
Agency.
“If advertising time goes unsold, you can’t reverse time to sell that expired inventory.
So local radio stations, national networks and digital radio services regularly discount their
valuable commercial time when projections show that that time will go unsold.
Getting even a
deeply-discounted rate for their advertising time is better than letting it go unsold.
”
In direct advertising, radio purchased at discounted rates means a higher, more profitable ROI for
the advertiser, since the same response of a full-priced campaign is now being purchased
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