Seeing Social Media Marketing Beyond the Numbers

Seeing Social Media Marketing Beyond the Numbers From foot traffic to web traffic and now, the number of Likes, Tweets, Mentions and +1s – marketing has always been and it seems, will always, all about quantitative metrics. Naturally, as the next frontier... More

Seeing Social Media Marketing Beyond the Numbers From foot traffic to web traffic and now, the number of Likes, Tweets, Mentions and +1s – marketing has always been and it seems, will always, all about quantitative metrics. Naturally, as the next frontier in digital marketing, a social media company is held liable to numerical key performance indicators. The Social Media Black Market Yes, social marketing has become number-obsessed that a social media marketing agency will do anything and everything just to meet the targets and to meet them fast. Just like how “black hat” or unethical SEO practices came about to manipulate rankings (which of course, was later sacked by Google’s Penguin and Panda updates), a black market in social media marketing is emerging where businesses can literally buy Twitter followers and Facebook likes. There are actually “dealers” of fake followers and they earn as much as $800 per day. With a few hundreds or thousands of dollars, your social media accou Less