Deviating from a Link-Centric Mindset to a Marketing Focused
Paradigm
Before Penguin and Panda was launched, the goal of an SEO company was crystal clear
and non-pragmatic – get as many links as possible.
However, with the emergence of stricter
rules on...
More
Deviating from a Link-Centric Mindset to a Marketing Focused
Paradigm
Before Penguin and Panda was launched, the goal of an SEO company was crystal clear
and non-pragmatic – get as many links as possible.
However, with the emergence of stricter
rules on link building, many search engine optimization professionals came face-to-face with
a dead end with one question in their minds: where do we go from here?
In addressing this predicament, one must remember that links, while still regarded as the
lifeblood of optimization, should now be considered as byproducts of different marketing
initiatives rather than link-building as a standalone marketing tactic in itself.
As such, the
question of an SEO company should now be “how do I promote the web properties of my
client?” rather than “how do I get more links?” It is only through this framework that
evergreen link creation would be possible.
Discovering the Underrated Potential of PR
PR in the traditional marketing scheme is not ground brea
Less
