Why Should Companies Give Importance to Customer interaction Services?
Time and again it has been proved that excellent customer service is the way to generate better consumer
loyalty that in turn ensures long-term profitability.
Loyalty helps in giving...
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Why Should Companies Give Importance to Customer interaction Services?
Time and again it has been proved that excellent customer service is the way to generate better consumer
loyalty that in turn ensures long-term profitability.
Loyalty helps in giving shape to people’s choices on how
they buy, what they buy and where they buy the products from.
According to a study conducted by Forum
Corp.
, on why consumers switch brands, almost 60 percent switched brands owing to improper services and
lack of proper personal attention.
When consumers rank the relevance of factors that help in creating a good
consumer experience, promotion and advertising scored 2.
8 on a scale of 7.
Therefore, what gained
prominence was the quality of customer interaction services that leads to seamless communication and
makes a consumer come back to the service again and again.
Mulling on similar lines, another study conducted by Tom Peters on the influence of consumer dissatisfaction
revealed that the averag
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