1
Direct Sales Email vs.
Newsletters
One of the most common questions that people who are new to email marketing typically have is
whether their email marketing program should feature a newsletter or a direct sales email … or even a
hybrid of both.
Of...
More
1
Direct Sales Email vs.
Newsletters
One of the most common questions that people who are new to email marketing typically have is
whether their email marketing program should feature a newsletter or a direct sales email … or even a
hybrid of both.
Of course, the most effective email marketing programs will contain a combination of
both types of emails.
However, it s also important to take the time to think through what the difference
between an email newsletter and a direct sales email is.
With the information that you gained in the
previous chapter about the different types of email marketing, their users and the types of information
contained in them, you ll then be able to read this section and begin to visualize what your email
marketing program should look like.
From here, we ll take a look at newsletters and direct sales email in detail.
You can then use this
information to help determine what type of email content you should send to for the various goals of
your email pro
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