Pay Per Click Management
Pay Per Click search engines and advertising provides web site owners the opportunity to buy
their way to better positions on search results pages.
Learn about PPC, the costs, and if it is a
viable option for your site.
What Is...
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Pay Per Click Management
Pay Per Click search engines and advertising provides web site owners the opportunity to buy
their way to better positions on search results pages.
Learn about PPC, the costs, and if it is a
viable option for your site.
What Is Pay Per Click?
Pay Per Click advertising on search engines allows you choose keywords you would like your
site to appear for when a search is performed.
You decide how much you are willing to pay each
time a person clicks on the search results.
The more you are willing to pay, the higher your site
will appear in the results for the keywords you choose.
Which Search Engines Allow Pay Per Click Advertising?
There are hundreds of PPC search engines.
The largest companies in the pay per click industry are Overture and Google.
Google is not a
PPC search engine, but it does provide paid advertising in text ad boxes to the right of search
results it delivers.
The pay per click search engines listed in the box in the right column of this
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