© 2011 Apptivo Inc.
All rights reserved.
Managing Fund Raising and Investor Relationships
for Startups
Entrepreneurs spend a significant percentage of their time raising capital during the life cycle of
their venture.
Many will say that it is almost...
More
© 2011 Apptivo Inc.
All rights reserved.
Managing Fund Raising and Investor Relationships
for Startups
Entrepreneurs spend a significant percentage of their time raising capital during the life cycle of
their venture.
Many will say that it is almost another full time job for the management team.
A
well funded company also has greater chances of success than a company which is unable to
raise sufficient capital.
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Importance of Managing Fund Raising Activities
Raising money for a company is very similar to the process of selling a product to customers, the
product in this case being the startup, and the customers being potential investors.
While the
idea, past experience, and network are big factors in determining how successful a startup can be
in raising capital, it is equally important to have a well organized and disciplined approach to
fund raising efforts.
To continue our analogy with selling, just like every sales
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