Buzz Quotient Measuring The Social Media ROI

Buzz Quotient: Measuring The Social Media ROI Organizations are experimenting with Social Media Platforms and plans. However, after the initial experimentation, one has to quickly evaluate Social Media’s contribution to business, performance vis-a-vis... More

Buzz Quotient: Measuring The Social Media ROI Organizations are experimenting with Social Media Platforms and plans. However, after the initial experimentation, one has to quickly evaluate Social Media’s contribution to business, performance vis-a-vis other channels and establish best practices guidelines. Social Media is not a sales channel and that makes measuring the impact on bottom line challenging. Social Media presence helps improve the traffic, conversions and revenue on other sales channels and also supports marketing, branding and CRM initiatives. The tangible and intangible contribution of Social Media to Marketing goals has to quantified and factored ito measure the true ROI on Social Media investments. Here is the 5 step process I suggest to measure the Impact of Social Media and ROI on the Social Media Spend. Set Social Media Expectations and Goals Can social media drive sales? Is there a correlation between followers on Facebook and traffic to the website? Can Twit Less