Advertising Mass Media
In this competitive world, one of the most effective and essential way to create awareness of
a product is through advertising in the media.
Media is most approachable way for common
people.
Depending upon media type, ad size,...
More
Advertising Mass Media
In this competitive world, one of the most effective and essential way to create awareness of
a product is through advertising in the media.
Media is most approachable way for common
people.
Depending upon media type, ad size, distribution, circulation or reach, prices can
range considerably.
This need of product and market has created a big industry whose work is only to create
advertisements for products in media.
There is already a well established industry of
advertising agency.
Adviertising agency assist you with proper positioning, audience, and
media buying.
There are a wide variety of mass media types:
1.
Print.
Includes newspapers and magazines
2.
Broadcast.
Includes radio and television.
Both radio and television have local stations
as well as national networks.
3.
Outdoor or Billboards.
A new book on advertising available from Barnes & Noble is “ Differentiate or Die: Survival in
Our Era of Killer Competition.
” Over 1,800 books on advert
Less
