Inside St ory Hea dline
P A G E 1V O L U M E 1 , I S S U E 2
This story can fit 150-200 words.
One benefit of using your newsletter as a promotional tool is that
you can reuse content from other
marketing materials, such as press
releases, market...
More
Inside St ory Hea dline
P A G E 1V O L U M E 1 , I S S U E 2
This story can fit 150-200 words.
One benefit of using your newsletter as a promotional tool is that
you can reuse content from other
marketing materials, such as press
releases, market studies, and reports.
While your main goal of distributing
a newsletter might be to sell your
product or service, the key to a
successful newsletter is making it
useful to your readers.
A great way to add useful content
to your newsletter is to develop
and write your own articles, or
include a calendar of upcoming
events or a special offer that promotes a new product.
You can also research articles or
find “filler” articles by accessing the
World Wide Web.
You can write
about a variety of topics but try to
keep your articles short.
Much of the content you put in
your newsletter can also be used
for your Web site.
Microsoft Publisher offers a simple way to convert your newsletter to a Web
publication.
So
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