Hotel Internet Marketing in a recession
The hotel sector is one of the most competitive in the world.
Today we have more
holidays to be sold over the net than any other consumer product.
Across the world,
Internet-booked rooms the fastest growing segment...
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Hotel Internet Marketing in a recession
The hotel sector is one of the most competitive in the world.
Today we have more
holidays to be sold over the net than any other consumer product.
Across the world,
Internet-booked rooms the fastest growing segment among hotel reservations - partly
because the Internet is a perfect medium for selling travel with an extensive network of
suppliers and a widely dispersed group of customers to a centralized market place.
Revenues are down, or at least flat, and many are now looking for ways to reduce costs, it
is here where the focus for hoteliers to switch from operating surplus for basic survival.
It
is difficult to operate a hotel in times like these.
Although it may seem like a sensible
approach has the risk of damaging your business long term.
Making these decisions, what
to cut and what to keep, is one of the hardest parts of the job.
The best way to convince
themselves to continue to spend in a recession is to understand that the hotel
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